Black Friday

DT Swiss ARC 1100 DICUT DB 85mm carbon WTS wheels disc tubeless-ready with Continental tires 2026

kr29,113.20 MSRP

-26%

Recommended supplier selling price in 2026

kr21,529.62

Zipp 404 S A1 Carbon Road Wheels (50 mm - disc - tubeless - dark grey) 2026

kr11,441.46 MSRP

-21%

Recommended supplier selling price in 2026

kr8,944.07

Bronzo

Fizik Kudo versatile cycling helmet bronze MIPS with rear light

kr3,109.98

Purple

Road bike shoes Fizik Vento Powerstrap Aeroweave light violet / neon green

kr3,734.06

White

Smart City Bike Raleigh One white 360Wh 27.5" 1-speed belt drive 2026

kr28,073.07

DT Swiss G 1800 Spline DB 25mm aluminium wheels disc tubeless ready 2025

kr4,680.58 MSRP

-26%

Recommended supplier selling price in 2026

kr3,431.38

ENVE G SES 4.5 Carbon Gravel Wheels (49/55 mm - disc - tubeless - white) 2026

kr37,423.79 MSRP

Recommended supplier selling price in 2026

kr33,699.13

ENVE G SES 4.5 PRO Carbon Gravel Wheels (49/55 mm - disc - tubeless - silver) 2026

kr40,554.66 MSRP

Recommended supplier selling price in 2026

kr36,507.48

ENVE G SES 6.7 PRO Carbon Gravel Wheels (60/67 mm - disc - tubeless - silver) 2026

kr40,554.66 MSRP

Recommended supplier selling price in 2026

kr36,507.48

ENVE G SES 6.7 PRO Carbon Gravel Wheels (60/67 mm - disc - tubeless - white) 2026

kr40,554.66 MSRP

Recommended supplier selling price in 2026

kr36,507.48

MAVIC E-Deemax S 30 eMTB wheels Boost disc 6 bolts 29 inches

kr8,841.05 MSRP

-17%

Recommended supplier selling price in 2026

kr7,270.50

Black

HUTCHINSON Toro tubeless ready - 27.5 x 2.35 inches

kr467.95

• Exclusive bundle

MTB Tire Bundle - Kraken 29x2.4 Tubeless Tires + preventative + valves + Rim tape

kr1,688.63 MSRP

-26%

Recommended supplier selling price in 2026

kr1,247.63

MAVIC Cosmic SL 32 Disc carbon wheels tubeless ready 2025

kr15,591.57 MSRP

-13%

Recommended supplier selling price in 2026

kr13,417.66

VISION Carbon wheels SC 55 disc tubeless ready tyre 2025

kr13,500.91 MSRP

-15%

Recommended supplier selling price in 2026

kr11,368.61

DT Swiss C 1800 Spline DB 23 CL SRAM XDR disc cross-road aluminum wheelset 2025

kr4,680.58 MSRP

-26%

Recommended supplier selling price in 2026

kr3,431.38

DT Swiss CRC 1400 Spline DB 35 CL disc cross-road carbon wheelset 2025

kr21,322.60 MSRP

-28%

Recommended supplier selling price in 2026

kr15,288.85

SHIMANO Dura-Ace C36 R9270 carbon wheelset WH-R9270-C36-TL tubeless-disc 2025

kr24,442.98 MSRP

Recommended supplier selling price in 2026

kr22,872.43

SHIMANO Dura-Ace C50 R9270 carbon wheelset WH-R9270-C50-TL tubeless-disc 2025

kr24,442.98 MSRP

Recommended supplier selling price in 2026

kr22,872.43

SHIMANO Dura-Ace C60-HR R9270 carbon wheelset WH-R9270-C60-HR-TL tubeless-disc 2025

kr24,442.98 MSRP

Recommended supplier selling price in 2026

kr22,872.43

SHIMANO Ultegra C36 R8170 carbon wheelset WH-R8170-C36-TL tubeless-disc 2025

kr17,682.23 MSRP

Recommended supplier selling price in 2026

kr16,215.61

SHIMANO Ultegra C50 R8170 carbon wheelset WH-R8170-C50-TL tubeless-disc 2025

kr17,682.23 MSRP

Recommended supplier selling price in 2026

kr16,215.61

SHIMANO Ultegra C60 R8170 carbon wheelset WH-R8170-C60-TL tubeless-disc 2025

kr17,682.23 MSRP

Recommended supplier selling price in 2026

kr16,215.61

Wheelset Fulcrum Racing 5 DB aluminum disc tubeless ready 2025

kr4,472.51 MSRP

-15%

Recommended supplier selling price in 2026

kr3,796.47

Wheelset Fulcrum Speed 42 DISC 2WF C23 carbon tubeless ready 2025

kr23,558.92 MSRP

-20%

Recommended supplier selling price in 2026

kr18,618.30

Carbon wheelset DT Swiss ARC 1400 Dicut® DB 80mm disc-tubeless ready 2025

kr21,322.60 MSRP

-31%

Recommended supplier selling price in 2026

kr14,560.76

Wheelset Campagnolo Zonda GT Gravel / Road aluminum disc tubeless ready 2025

kr7,176.89 MSRP

-18%

Recommended supplier selling price in 2026

kr5,814.32

Enve SES 2.3 28/32mm carbon road wheels disc tubeless 2024-2025

kr36,404.55 MSRP

-25%

Recommended supplier selling price in 2026

kr27,042.31

Enve SES 3.4 Black 39/43mm carbon road wheels disc tubeless 2024-2025

kr36,404.55 MSRP

-25%

Recommended supplier selling price in 2026

kr27,042.31

DT Swiss wheels PR 1600 SPLINE 32 disc/tubetype tyre SRAM XDR

kr6,022.35 MSRP

-27%

Recommended supplier selling price in 2026

kr4,367.50

DT Swiss C 1800 Spline DB 23 CL Shimano disc cross-road aluminum wheelset 2025

kr4,472.51 MSRP

-27%

Recommended supplier selling price in 2026

kr3,223.36

DT Swiss ARC 1100 DICUT DB 55mm black carbon WTS wheels disc tubeless-ready with Continental tyres 2026

kr29,113.20 MSRP

-26%

Recommended supplier selling price in 2026

kr21,529.62

DT Swiss ARC 1400 DICUT DB 85mm carbon wheels disc tubeless-ready 2026

kr22,352.32 MSRP

-26%

Recommended supplier selling price in 2026

kr16,537.01

Enve SES 4.5 Pro White carbon road wheels 49/55mm tubeless disc 2025

kr47,835.52 MSRP

-11%

Recommended supplier selling price in 2026

kr42,540.22

Enve SES 4.5 Pro Silver carbon road wheels 49/55mm tubeless disc 2025

kr47,835.52 MSRP

-11%

Recommended supplier selling price in 2026

kr42,540.22

ENVE Foundation AR40 White Carbon Road Wheels 40 mm disc tubeless 2026

kr17,151.76 MSRP

-15%

Recommended supplier selling price in 2026

kr14,560.76

Zipp 202 NSW 35mm Carbon Road Wheels disc tubeless 2026

kr39,524.93 MSRP

-21%

Recommended supplier selling price in 2026

kr30,881.42

Rule Components Wave Carbon Wheel 40/50 mm Carbon Road & Gravel Wheels disc tubeless-ready 2026

kr15,497.96 MSRP

-16%

Recommended supplier selling price in 2026

kr13,000.57

ENVE SES 100 PRO + SES Disc PRO Carbon Wheelset (disc - tubeless - silver) 2026

kr62,906.98 MSRP

-10%

Recommended supplier selling price in 2026

kr56,165.91

ENVE SES 100 PRO + SES Disc PRO Carbon Wheelset (disc - tubeless - white) 2026

kr62,906.98 MSRP

-10%

Recommended supplier selling price in 2026

kr56,165.91

Carbon road wheelset UpVine Light 40 mm tubeless-ready 2026

kr10,910.99 MSRP

-11%

Recommended supplier selling price in 2026

kr9,672.16

Carbon road wheelset UpVine Light 52 mm tubeless-ready 2026

kr10,910.99 MSRP

-11%

Recommended supplier selling price in 2026

kr9,672.16

• Exclusive bundle

Repair Bundle - Jetvalve Complete repair kit + Michelin inner tube

kr655.28 MSRP

-23%

Recommended supplier selling price in 2026

kr499.26

Black

Fizik Kudo versatile cycling helmet black MIPS with rear light

kr3,109.98

White

Fizik Vega Carbon road shoes – white / yellow fluo

kr4,150.11

Multicolored

Road bike shoes Fizik Vento Powerstrap Aeroweave Coral/Orange

kr3,640.49 MSRP

-19%

Recommended supplier selling price in 2026

kr2,932.12

White and black

FIZIK Tempo R5 Powerstrap white/black road bike shoes

kr1,341.77

Charcoal

Pocket tee-shirt BMC Gravel heather grey - short sleeves

kr395.25

Black

BMC Brand Logo sweatshirt - black

kr613.68

Black

BMC Brand Logo hoodie - black

kr925.71

Black

Brand polo shirt BMC black - short sleeves

kr717.69

• New

Black

Cervélo P5 Carbon Triathlon Bike with Dura-Ace Di2 2027 Five Black

kr140,406.97

• New

Black

Cervélo P5 Carbon Triathlon Bike SRAM Force AXS 2027 Five Black

kr104,002.47

• New

Black

Cervélo P5 carbon triathlon bike SRAM Red AXS 2027 Five Black

kr140,406.97

• New

Champagne

Cervélo P5 Ultegra Di2 2027 Platinum Carbon Triathlon Bike

kr104,002.47

• New

Champagne

Cervélo P5 carbon triathlon bike SRAM Force AXS 2027 Platinum

kr104,002.47

Beige

Mondraker Dusty X Unlimited electric hybrid carbon bike Gulf 350Wh 12-speed 2025

kr83,199.85 MSRP

-32%

Recommended supplier selling price in 2026

kr56,468.59

Grey

Smart City Bike Raleigh One sage grey 360Wh 27.5" 1-speed belt drive 2026

kr28,073.07

ZIPP 303 XPLR S 54mm carbon gravel wheels disc tubeless black 2025

kr12,481.54 MSRP

-31%

Recommended supplier selling price in 2026

kr8,518.65

COMING SOON

White Black

COLNAGO Unisex Air Socks

kr166.42

COMING SOON

Black Beige

GOODYEAR Eagle F1 tubeless tyre black & tan - 700x25c 700x28c 700x30c

kr675.00 MSRP

-15%

Recommended supplier selling price in 2026

kr572.07

Black

HUTCHINSON Taipan folding tyre Hardskin Tubeless Ready - 26 x 2,1 inches

kr488.90 MSRP

-15%

Recommended supplier selling price in 2026

kr415.01

COMING SOON

White

ABUS GameChanger 2.0 Basic Polar White road helmet

kr2,589.92 MSRP

-21%

Recommended supplier selling price in 2026

kr2,037.61

COMING SOON

Brown

CONTINENTAL Tyre GP 5000 brown Grand Prix 5000 black transparent 700x25c 700x28c

kr780.10 MSRP

-36%

Recommended supplier selling price in 2026

kr498.22

COMING SOON

Beige

Goodyear x ZIPP XPLR Slick 28" 700x40c tubeless ready gravel tire beige

kr936.12 MSRP

-41%

Recommended supplier selling price in 2026

kr550.23

COMING SOON

Black

Abus HYP-E BL.ACE urban helmet volcano titan (360° light + visor + ear covers + brake light)

kr3,119.89 MSRP

-19%

Recommended supplier selling price in 2026

kr2,526.47

COMING SOON